Music Video Conventions

  • Lyrical convention-
This is where the the lyrics match the visuals in the video.
For example in BTS' music video for RUN it features the group actually running during the lyric being sang.



Another example would be Eminem's song Love the way you lie featuring Rihanna. On the lyric 'just gonna stand there and watch me burn' both Rihanna and the house behind her are on fire. 


  • Extension or consolidation for the meaning of the song-
The video extends the meaning of the song by featuring certain elements of the lyrics. 
For example in The writings on the wall by OK GO- they feature writing and text which contains the lyrics of the song. 



  • Allusion- 
Referencing to other texts; this can also be referred to as intertextuality. 
An example of this would be The Kill by 30 seconds to Mars which contains allusions to The Shining. 




  • Links to other Artist- 
Videos featuring other artists and linking to other artists.
For example Labrinth's Earthquake video featuring Tinie Tempah. 

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