Music Video Conventions

  • Lyrical convention-
This is where the the lyrics match the visuals in the video.
For example in BTS' music video for RUN it features the group actually running during the lyric being sang.



Another example would be Eminem's song Love the way you lie featuring Rihanna. On the lyric 'just gonna stand there and watch me burn' both Rihanna and the house behind her are on fire. 


  • Extension or consolidation for the meaning of the song-
The video extends the meaning of the song by featuring certain elements of the lyrics. 
For example in The writings on the wall by OK GO- they feature writing and text which contains the lyrics of the song. 



  • Allusion- 
Referencing to other texts; this can also be referred to as intertextuality. 
An example of this would be The Kill by 30 seconds to Mars which contains allusions to The Shining. 




  • Links to other Artist- 
Videos featuring other artists and linking to other artists.
For example Labrinth's Earthquake video featuring Tinie Tempah. 

Comments

Post a Comment

Popular posts from this blog

Music Video and Genre Research

Image
Different music videos fit under different genres depending on the track. Genres of music determine the genre of the video which ultimately sells the song and the artist, categorising themselves into a distinctive style.  Homage music videos refer to other events with in the song and take inspiration from other elements of media like films or even literature- these could be seen as tributes and songs out of respect. They could link to important events that actually happened.  This song having been written by 2Pac     This video    is seen as a tribute to Tupac Shakur, this song was released ten years after his death and it was produced by Eminem.The artist 2Pac never appears in the video and neither does Elton John as samples from Indian Summer feature in this song. An actor, J.D Williams plays the artist of 2Pac and is presented through means of mise en scene as someone who does not involve himself in the life of drugs. The start of the music video follows a pproleptic po
Read more

Proof Of Editing

Image
We edited most of our final video at Ben Field's house however our draft videos were edited individually at school. I believe that when we edited as a group it was more successful and we were able to discus how to conform to the genre more in depth. Both scenarios  of making our draft and our final piece we used Adobe Premier Pro. 
Read more