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Showing posts from May, 2017

Music Videos From The 80s

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This new-wave, Electro-punk, Pop-Rock and Alternative Norwegian band released this track in 1985. The video follows a narrative structure of a girl imagining a cartoon containing her lover in it. The bands lead singer Morten Harket taking on the role of star image. The video fits well with the stylised genre that the band falls into because it combines animation and visual effects into its music video which was an innovative and new thing to do at the time. Aha's video has been the most successful video to have followed this structure and it is considered quite iconic in the nower-day.  This New wave reggae-rock band released this performance based video in the year of 1983. Some artistic effects and transitions as well as camera angles and shots are included into this video. Artistic shots: the ash tray at the beginning and end, the chandelier, the man cleaning windows not to mention the delightful mise-en-scene of the use of a covered sofa to make it seem like the video is sh

Music Videos From The 70s

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Bee Gees- Staying Alive   The pop music group released this track in 1977. This video contains special effects in the title and mentions. The video follows a narrative structure/ performance (as it contains lip synching) with them walking and singing in a derelict environment. Many of the shots are repeated through the chorus of them singing through windows however consistent use of shots of  Barry Gibb as the star image.  Dancing Queen- ABBA This video released by ABBA in 1977 contains performance features. The video shows the group performing in front of an audience with the occasional cut away shots to people in the crowd dancing. The female vocals are featured as the star images.  Bohemian Rhapsody- Queen  This video contains some disjunctive shots (of the group in effective lighting) and then moves onto performance of the group and feature elements of lipsynching. A lot of fade transitions are used in this video to combine shots at once as well as other effects and

Music Videos From The 60s

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Mrs Robinson by Simon & Garfunkel was first heard as the soundtrack for the film  The Graduate staring Dustin Hoffman. The music video is a mixture of clips from film but no lyrical conventions are offered or represented. The artist is also not present in the music video. This video however does follow a narrative structure by sticking to a story line.   Aretha Franklin Respect. Originally written and released by Ottis Redding it wasn't until Aretha performed this track that it really caused uproar in society. Portraying the message of an independent women through the lyrics- displaying a woman's voice is just as loud as a man's- and the video of her performing in the middle of a street, not caring for people's opinions.  The Beach Boys Good Vibrations. In 1966 this became the most expensive record ever produced costing around $50,000. The video which was released 2016 to accompany this songs takes footage from the tour and the band at the time of the son

Music Videos from the 50s

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Blueberry Hill- Fats Domino. This New Orleans Rhythm and Blues artist is seen in this video performing his cover of the song Blueberry Hill which was written in the 1940s. This version was so successful that it set a standard for further recording in the 50s and beyond such as Elvis and Led Zepplin's covers.  Summer Time Blues- Eddie Cochran. This performance video is a classic example of revolutionary rockabilly music as this video and song sees Cochran combining a bluegrass style with the new rock and roll sounds. This hit was very popular with teenagers who were emerging from the strong demographic of popular music. This song was written in response and retaliation to the popular summer time songs that were listened to at the time and highlighted the season's hardship instead. It appealed to young audiences due to to the almost anti authority theme and the fresh message which was attempting to be delivered.  Tutti Fruitti By Little Richard. This track, released lat

Music Video Techniques

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Cutting to the beat -   Every time a beat occurs, there is a different shot. The editing will have to keep up with the beat. an example of this is White Stripe's video Hardest Button To Button. Effects -  Effects are used in music videos to add to the narrative. The Major record labels will use effects in these videos. In the music video, ‘’I Need A Doctor’’ Dr. Dre  crashes 3 Lamborghini cars. Miming and Lip sync -   In every video Artists mine and lip sync their songs. However, in Feeder’s video, ‘’Just A Day’’ they layer homemade fans videos in their video, with the fans miming their lyrics, this allowed for the idea of them already being popular to come into play as well as sell them to other and newer fans.   Sinead O'Connors video Nothing Compares To You features long clips of her against a black background. In the end she begins to cry and it allows for viewers to sympathize with her as an artist. This song was originally written by Pri

Music Video Conventions

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Lyrical convention- This is where the the lyrics match the visuals in the video. For example in BTS' music video for RUN it features the group actually running during the lyric being sang. Another example would be Eminem's song Love the way you lie featuring Rihanna. On the lyric 'just gonna stand there and watch me burn' both Rihanna and the house behind her are on fire.  Extension or consolidation for the meaning of the song- The video extends the meaning of the song by featuring certain elements of the lyrics.  For example in The writings on the wall by OK GO- they feature writing and text which contains the lyrics of the song.   Allusion-  Referencing to other texts; this can also be referred to as intertextuality.  An example of this would be The Kill by 30 seconds to Mars which contains allusions to The Shining.  Links to other Artist-  Videos featuring other artists and linking to other artists. For example Labrinth's

Music Video and Genre Research

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Different music videos fit under different genres depending on the track. Genres of music determine the genre of the video which ultimately sells the song and the artist, categorising themselves into a distinctive style.  Homage music videos refer to other events with in the song and take inspiration from other elements of media like films or even literature- these could be seen as tributes and songs out of respect. They could link to important events that actually happened.  This song having been written by 2Pac     This video    is seen as a tribute to Tupac Shakur, this song was released ten years after his death and it was produced by Eminem.The artist 2Pac never appears in the video and neither does Elton John as samples from Indian Summer feature in this song. An actor, J.D Williams plays the artist of 2Pac and is presented through means of mise en scene as someone who does not involve himself in the life of drugs. The start of the music video follows a pproleptic po