Andrew Goodwin's Seven Features of Music Videos

Music videos demonstrate genre characteristics. (e.g. stage performance in metal videos, dance routines in boy/girl groups, aspiration in HipHop.)
There is a relationship between lyrics and visuals. The lyrics are represented with images. (either illustrative, amplifying or contradicting)
There is a relationship between music and visuals. The tone and atmosphere of the visuals reflects that of the music. (either illustrative, amplifying or contradicting)
The demands of record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
There is frequent reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of female body.
The artist may develop motifs or iconography that recur across their work (a visual style).
There are often intertexual reference (to films, TV programs, other music videos etc).

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